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In reactive communities, members react and connect when it’s necessary around a particular topic. Reactive communities may not yet be committed to an online hub to share information, and interaction by members happens mostly in person, via email, or phone, in response to a member’s in-the-moment need for information. The flow of ideas and information is managed carefully, and many processes are in place to maintain order.

10 Competencies


A group of people who share interest in a common program, sector, topic or need, and who are interested in connecting with others who share the same mission, topic or skill.

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Executive level sponsorship of an online community is unlikely at this point, although it's highly likely that sponsorship of the topical area exists

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Led by one or two people who are making all the decisions, regardless of whether they're supposed to be doing so. Or, there are no leaders whatsoever

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Community Management

Community management is informal or nonexistent

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Culture and Activities

Very few members actively participate. Community is not part of the team's culture.

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Content and Curation

Most content is based on announcements, links to interesting articles, and access to content from webinars

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Members react and connect on an ad-hoc basis around a topic. There is no set program

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The group is likely private. Content may be unique to a specific UNICEF team, office, program, etc., and synergies with other colleagues or communities has not yet been considered

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Community Technology

The community communicates primarily through email, but also uses one or more available social platforms for interaction

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Metrics and Measurement

Success stories may be collected but no quantitative measures are collected or compiled

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